from here for all of us
The very basis of this was that it was crafted for those I admire, the people who work for a living and represent who I am and where we come from. I’m hugely proud of it and everyone recognises exactly where that place might be.
Bojan
Heart, humour and community.
He embodies Merak by bringing warmth, connection and the feeling of being at home with your people.
Tomoya
Movement, discipline and intensity.
He represents Merak through effort, repetition and the pursuit of mastery in everyday practice.
Mrs. Choi
Craft, culture and memory.
She reflects Merak through tradition, the rituals, flavours and stories that shape who we are.
I’ve always had the ambition to shoot a fashion campaign. Not to launch a label, not to “start a brand” like every second person on Instagram, but because it’s something I’ve always wanted to try my hand at.
Clothes represent imagery that I always admired, like that of famous musicians or actors. I got so hyped that I bought a camera I didn’t know how to use because I just wanted to give it a crack.
It’s still not completed and has served as some form of professional development. Below are some images I created to be printed on some blanks I sourced.
These logos reflect when I was sick with cancer, I remember an older woman, close to the end of her own life, telling me that I would be fine and that I was surrounded by angels.
The quote comes from Queen Esther in the Book of Esther (4:16). She spoke these words knowing she risked death by approaching the king, choosing courage and conviction over silence.
To me, it’s a reminder to act with purpose, to step forward even when the outcome is uncertain. Take every chance you get.
